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Koh-Kae, Thailand’s Number 1 Peanut Snack Brand, Spices up Snack Enjoyment with Brand-new Mala-coated Offering

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Koh-Kae, Thailand’s Number 1 Peanut Snack Brand, Spices up Snack Enjoyment with Brand-new Mala-coated Offering


The iconic Sichuan mala hotpot, now in snack form


Ninja Snacks by San SeSan is proud to present Koh-Kae’s brand-new mala-coated peanuts! Koh-Kae has been the number one peanut snack brand in Thailand for over 30 years. Since its introduction in Singapore in the month of October 2018, the coated peanuts have been praised by adults and children alike for their addictive crunch and great flavours. Now, the mala flavour is bound to fire up appetites.

Mala spicy hot pot is an iconic meal, symbolic of Chongqing and Sichuan cuisines. Koh-Kae has managed to transform it into a snack. The peanuts are coated with a medley of dried chili peppers, chili powder, douban paste, Sichuan peppercorns, clove, garlic, star anise, black cardamom, fennel, ginger, cinnamon, salt and sugar. Expect a fiery, numbing and most satisfying sensation on the palate! Each pack of Koh-Kae Mala Coated Peanuts (80g) retails at S$1.65 at selected Cold Storage stores and S$1.70 at Market Place by Jasons.

A Wide Range of Flavours for Different Palates

The mala-coated offering joins Koh Kae’s existing repertoire of three flavours. They include coated peanuts in BBQ, Chicken and Nori Wasabi and Tom Yum flavours, which will appeal to even to the most discerning palates. The coated green peas come in 3 flavours — Salted, Wasabi and Sriracha Chilli Sauce —quite a kick, and prefect for everyone to enjoy.

Where to buy

Koh-Kae Coated Peanuts (180g) – Available at Tao Kae Noi Land, NinjaSnacks@Shopee, FairPrice, Cold Storage, Cheers, Sheng Siong, selected Shell stations, POPULAR Bookstore

Koh-Kae Coated Green Peas (180g) – Available at Tao Kae Noi Land, NinjaSnacks@Shopee, POPULAR Bookstore

Making the world’s favourite brands accessible

San SeSan Global Pte Ltd is the sole marketer and distributor of Koh-Kae products in Singapore. Set up in 2003, the company has since established itself as a leading food marketer, importer and distributor. Today, the company markets and distributes more than 26 brands of products, including TaoKaeNoi, Want Want, UHA, Dahfa, KIM and ChaCha.

For media enquiries, please contact:

Melissa Daniel, HP: 9662 1552, Email:
Jo Jasiele Ho, HP: 9695 8157, Email:

iEat&Eat Team

iEat&Eat Team

iEat&Eat Team is made up of a team with an undying passion for good food and photography. We are determined to explore and showcase the best local and international delights that Singapore has to offer. With the never-ending myriad of restaurants, food kiosks and cafes sprouting up all over the island, we promise you won’t be bored!